We will all remember the sight of that manic Black Friday pre-Christmas buying extravaganza (popular in the US for years) that seemed to bring out the animal in normally quiet and sensible shoppers. Those generally happy to wait in line for their turn at the tills were literally fighting each other over the bargain TVs and other electrical equipment, toys and all manner of goods they may never have known they wanted until the price was slashed for one day only. An estimated £810 MILLION was splashed out on Black Friday in the UK last year.
But the horrors of the day, for staff and purchasers alike, could be repeated again in 2015 – Black Friday is looming once more. On the 27th November (and in some cases for the week preceding) retailers such as John Lewis, Asda, Apple and Amazon (and many more) will slash prices once again.
But what does this mean for the small business? Most can’t compete with the massive buying power of the giants and have no way to cut their prices in comparison. But this does not spell disaster, as many shoppers dread battling with the crowds on big sale days, and prefer to shop on ‘Small Business Saturday’ which follows on 5th December.
But smaller local businesses have to take matters into their own hands and offer the best possible service and shopping experience in comparison. Marketing is key – promote yourself and other local outlets from now on – try to get a story in your local press. And consider local Christmas craft fairs, if your product is suitable. Joining together with others to offer a festive experience can really boost sales. No-one wants to take their children to town on Black Friday – could small business offer the alternative?