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A shout out for the beauty of Exmoor and a boost for business

exmoorA recent article in the local press quoted Somerset hoteliers who are concerned that Exmoor, its villages and Heritage coastline do not get the recognition or promotion they deserve.

The area is home to  many small businesses. There are the hotels, guest houses and holiday parks of course, but many businesses, including those making delicious Somerset specialty food and drink rely on the tourist industry for success. Autumn and winter are especially difficult times, and it is down to all of us to offer support by promoting the area as widely as we can.

Jane Bradley from Dunkery Beacon Country House Hotel in Wootton Courtenay  is quoted as saying:  “We’ve launched a social media campaign for everyone and anyone to share their photos and stories about Exmoor, and all that is great about the area, and we’re using #LoveExmoor. So we’re hoping lots of other local businesses and individuals will help us get this trending during the autumn and winter months.”

Autumn is beautiful on the moor and crisp winter days by the coast can really blow the cobwebs away. A walk ending in a pub brewing its own beer, or a cafe producing its own cakes and jams is a treat at any time of year.

So why doesn’t Exmoor get the publicity that somewhere like Dartmoor or St Ives receives? After all, local businesses have loads to offer. Are we too shy to push ourselves forward? Do you know of any examples of companies using great marketing to get Somerset on the map? We would love to hear from you. And remember, if you use twitter do #LoveExmoor!

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