Every year we like to promote ‘Small Business Saturday’. This is a day when we are all actively encouraged to give our shopping trade to the independent and small businesses on our high streets. This means we can give our trade to local businesses instead of the large multi-nationals and supermarkets who get so much of our cash the rest of the year round. In 2018, Small Business Saturday UK takes place on 1st December and you can find out more – including a small business finder tool to focus in on your local area – at www.smallbusinesssaturdayuk.com. If you are a small business you can also register and promote your business on the site.
It is an ideal opportunity to get Christmas shopping and to find presents that mean something to the receiver and the business producing the item or service. Even those businesses without a high street shop front to advertise their wares can benefit. Online shopping should not be confined to Amazon or any other ‘Black Friday’ retailer. Surveys have suggested in recent weeks that these ‘bargains’ are often just standard offers dressed up and the item has been cheaper at other times of the year.
So – make sure your own business highlights the value of shopping small and shopping local. Wander up and down the streets in your local town – such as Bath Place in Taunton, where a lot of the most interesting and individual businesses hang out and browse the many unique products on offer. At a time when we are concerned about the impact of Brexit, and are being urged to cut waste and spend wisely, you just might find that you can enjoy a different kind of festive season this year. So support local producers, reduce your carbon footprint and ensure your local area doesn’t suffer from any economic downturn in what are bound to be turbulent months ahead.