Well, small businesses offering products and services to the public need to make the most of a time of year that sees millions of pounds of purchases – meals, gifts, delivery etc etc. Why should all the big businesses get this trade? That is what ‘Small Business Saturday‘ is designed to challenge and last year’s event last saw 16.5 million people spend £550 million in small businesses around the country.
Small Business Saturday is a campaign that started in 2013 and which really highlights the value of small businesses to a local economy and encourages customers to spend their money with independent businesses rather than the big players. This year Small Business Saturday falls on 5th December, but the campaign works to make sure that is just the first day of a period in which as much money as possible is finds its way into the coffers of small business.
This is a campaign that has really caught the public imagination – research showed that more than 60% of people knew about it last year and it gets a lot of coverage in local and national press. It doesn’t matter whether or not you have a ‘shop front’ as online businesses are welcome to take part.
To find out more about how you can get involved go to the Small Business Saturday website and download some of the free information available.
Christmas will be here before you know it, so help your business have as profitable December as possible!